Global Electric Vehicle (EV) Market Analysis and Insights

The global Electric Vehicle market estimated at 13.2 million units in the year 2024 is now projected to grow at a CAGR of 31.6% and reach 62.1 million units by 2030. The number of electric vehicles on the road has increased in recent years and will only continue to grow as demand increases worldwide. This shift toward electric vehicles is driven by both industry and consumer influences.
Rapid urbanization, the thriving automotive industry, and the shifting consumer preferences for hybrid and electric vehicles (H/EVs) represent one of the key factors positively influencing the market. In addition, the increasing consumer consciousness about maintaining ecological sustainability and the growing concerns among individuals about the detrimental environmental effects due to emissions of greenhouse gases (GHGs) is catalyzing the demand for EVs.
Along with this, the implementation of favorable government initiatives encouraging sustainable development is strengthening the market growth. For instance, numerous benefits, such as tax exemptions, subsidies, low buying costs, and free charging facilities, are some of the government privileges increasing their overall adoption rates.
In line with this, the improving electronic charging infrastructure and the integration of magnetic resonance for wireless vehicle charging are bolstering the market growth. Besides this, the rising integration of EVs with advanced technologies, which include GPS navigation, remote sensors, and anti-theft locking systems, is offering a favorable market outlook. Furthermore, increasing investments by leading market players in extensive research and development (R&D) activities are anticipated to propel market growth.

Electric vehicle market regional insights

North American electric vehicle market is expected to grow significantly over the forecast period. This growth is attributed to the well developed and extensive charging infrastructure along with the incentives provided by the governments of these regions. U.S. contributed around 78% of the total North American electric vehicle market and is estimated to have a market value of 988.0 thousand units in the year 2024. Among the other noteworthy geographic markets are Canada and Mexico, each forecast to grow at 28.21% and 25.94% respectively over the 2024-2030 period.
Asia-Pacific electric vehicle market is anticipated to witness an upsurge owing to the rapid urbanization and industrialization in the region. China is the major electric vehicle market globally as it accounted nearly half i.e. 45% of the global electric vehicle sale. Other countries such as Japan, Korea, and India are also opportunistic markets as the governments of these countries are significantly investing in the EV startup to promote the manufacturing and sale of EVs across the globe. China is expected to reach a market size of 35.7 million units by 2030.
Within Europe, Germany, Italy, Spain and France are the key countries responsible for the significant growth of the regional market. Germany is expected to grow at a fastest CAGR of 29.3% over the forecast period.
Meanwhile, the Middle East & Africa is expected to show limited growth due to the strong presence of under-developed countries in Africa who are still struggling to meet technology standards. However, any growth that the region experiences is expected to come from developing Gulf Cooperation Council nations such as Qatar, U.A.E, Saudi Arabia and Oman due to a similar growth pattern as the Asia Pacific.

Key players

Key players profiled in the report include BYD Co., Ltd., Tesla Inc., VW Group, GM incl. Wuling, Stellantis N.V., Hyundai Motor Co., BMW Group, Geely Auto, Mercedes-Benz, R-N-M Alliance, GAC Motor, SAIC Motor Corp, Ltd., Chery Automobile Co., Ltd., Volvo Car & Polestar, Changan Automobile Group, Dongfeng Motor, Ford Motor Co., Hozon Auto, CHJ Automotive, Great Wall Motors, NIO Inc., Xiaopeng, Toyota Motor Corp., Leap Motor, Sokon, among others.

Competitive landscape

New EV entrants disrupt Europe’s automotive market

New Asian electric-vehicle (EV) OEMs are entering the European market in unprecedented numbers. Many have already established footholds in European countries and are planning their expansion (for example, NIO had already hired more than 700 employees in Europe in September 2022). Others intend to enter soon—Geely announced it will start selling with its brand Zeekr in 2023 and NETA (owned by Hozon Group) has announced that a European market entry is on the horizon. In this article, we explore which go-to-market (GTM) strategies these new entrants are deploying and discuss what they should consider when serving European customers. We also look at the consequences for incumbent players.

Global electric vehicle market scope

• By Technology
  • Battery electric vehicle (BEV)
  • Fuel cell electric vehicle (FCEV)
  • Hybrid electric vehicle (HEV)

• By Component
  • Battery packs/cells
  • Electric motor
  • Reducer
  • Onboard Charger
  • Battery Management System (BMS)
  • Others

• By Vehicle Type
  • Two wheelers
  • Three-wheeled
  • Passenger cars
  • Commercial vehicles

• By Region
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The research report  provides a comprehensive review of market trends, market growth drivers, PEST Analysis, Market growth inhibitors, and strategic industry activities and SWOT Analysis of key players in the market.

The report provides market estimates and forecast for geographic markets such as the North America (US, Canada, Mexico and Rest of North America), South America (Brazil, Argentina and Rest of South America), Europe (Germany, France, U.K., Russia, Italy, Spain, Sweden, Netherlands, Poland, Austria, Norway, Switzerland, Denmark and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Taiwan, India, Australia and Rest of Asia-Pacific), Middle East (Iran, Turkey, Kuwait, UAE, Israel and Rest of Middle East) & Africa.