Global high-intensity sweeteners market analysis and insights

The global High-Intensity Sweeteners market estimated at US$5.38 billion in the year 2024, is now projected to grow at a CAGR of 3.95% and reach US$6.53 billion by 2030.

High-intensity sweeteners are used as food additives to stimulate a sense of sweetness during consumption. Researchers have advanced and found the sugar substitute to sweeten the large range of food and beverages, which is called high-intensity sweeteners. The utility of high-intensity sweeteners is rising across the world in various food and beverages applications, such as the bakery sector, confectionery sector, carbonated drinks, and others. Whereas the use of sugar has become decreasingly popular from the last decade, due to its negative features which impact human health, such as weight gain, blood sugar, and others.

The high-intensity sweeteners are extensively associated in food and beverages sector as an ingredient in large quantities. It has gained a huge response in the manufacturing of food products owing to its taste and nutritional benefits, such as low in calories, reduces blood sugar in the human body, and others.

Consumers are shifting their preferences for healthy and safe products. The rising awareness of health benefits by reducing the consumption of sugar is majorly driving the demand for high-intensity sweeteners. Food manufacturers are experiencing the demand for sugar-free products from the consumers due to its various benefits, such as the lower risk of illness and disease, low-calorie food, weight loss, and others.

The urbanization and increasing popularity of healthy foods have made consumers more focused on sugar-free diets. Various benefits associated with the specialty sweeteners are driving the demand for sugar-free food products, such as bakery products, confectionery items, household consumption, and others. The consumer shift towards clean label products and sugar-free products has led the demand for high-intensity sweeteners. The growth of such high-intensity sweeteners applications is expected to increase its utility for sugar-free food manufacturing.

High-intensity sweeteners market regional insights

North American high-intensity sweeteners market is expected to grow significantly over the forecast period 2024-2030. This growth can be attributed to the factors such as changing lifestyles, the emerging trend of healthy food & food ingredients, rising awareness about the health benefits of sugar-free products, and a growing diabetic and obese population. United States contributed around 78% of the total North American market. It is estimated to have a market value of US$1.82 billion in the year 2024. Among the other noteworthy geographic markets are Canada and Mexico, each forecast to grow at 3.19% and 2.73% respectively over the 2024-2030 period.

The high-intensity sweeteners market in the Asia-Pacific region is expected to grow at fastest CAGR over the forecast period. The regional market is driven by recent permissions from regulatory agencies for the use of intense sweetener in the varied food range at the specified levels and increasing demand in major economies such as India and China. China is expected to dominate the Asia-Pacific market and reach a market size of US$2.12 billion by 2030.

Within Europe, France, Germany, and the U.K. are the key countries responsible for the significant growth of the market. The market is mainly driven by high demand for alcoholic beverages in the region. Germany is projected to grow at a CAGR of 3.15% over the forecast period.

Meanwhile, the Middle East & Africa is expected to show limited growth due to the strong presence of under-developed countries in Africa who are still struggling to meet technology standards. However, any growth that the region experiences is expected to come from developing Middle Eastern nations such as Qatar, U.A.E, and Oman due to a similar growth pattern as the Asia Pacific.

Key players

Major players in the market include ADM; Ajinomoto Co., Inc.; Cargill, Incorporated; HSWT France SAS; Ingredion Incorporated; JK Sucralose Inc.; Layn Corporate; Stevialite Holding; Sudzucker AG; Tate & Lyle PLC; The NutraSweet Co. and Zhucheng Haotian Pharm Co., Ltd., among others.

Competitive landscape

May 17, 2023 – Global sweetness and flavor innovator, Sweegen has announced that its Bestevia® Rebaudioside M (Reb M) has been fully authorized for use in the United Kingdom (U.K.) This regulatory approval marks a significant milestone for Sweegen, as it becomes the first and only company to receive authorization for any steviol glycosides produced using alternative technologies in the U.K.

April 12, 2022 – Tate & Lyle has expanded production of allulose in a bid to meet surging demand for the rare sugar, which has exploded in popularity following the FDA’s decision to exclude it from the total and added sugars declarations on the Nutrition Facts panel. The company, which manufactures allulose at a plant in Loudon, Tennessee, has seen dramatic growth in its allulose business, and started allocating product early last year as demand started to exceed supply. The first phase of the expansion, which is now complete, has increased allulose syrup production at Loudon, while the second phase (due for completion in the second half of 2023), will boost crystalline production.

Global high-intensity sweeteners market scope

• By type
  • Natural high-intensity sweeteners
    • Stevia (Steviol glycosides)
    • Mogroside V (Monk fruit extract)
    • Glycyrrhizin
    • Others
  • Artificial high-intensity sweeteners
    • Semi-synthetic peptides
      • Aspartame
      • Advantame
      • Others
    • Semi-synthetic sugar
      • Sucralose
    • Synthetic chemicals
      • Saccharin
    • Acesulfame potassium (Ace-K)

• By form
  • Powdered
  • Cubes
  • Crystal
  • Others

• By application
  • Food & beverages
    • Food
      • Confectionery
      • Dairy & dairy products
      • Bakery
      • Others
    • Beverages
      • Tabletop sweeteners
      • Carbonated soft drinks
      • Energy drinks
      • Flavored water
      • RTD tea and coffee
      • Others
  • Sports nutrition & health supplements
  • Others

• By end-user
  • Diabetics
  • Fitness models
  • Athletes
  • Sportsperson
  • Others

• By Region
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The research report  provides a comprehensive review of market trends, market growth drivers, PEST Analysis, Market growth inhibitors, and strategic industry activities and SWOT Analysis of key players in the market.

The report provides market estimates and forecast for geographic markets such as the North America (US, Canada, Mexico and Rest of North America), South America (Brazil, Argentina and Rest of South America), Europe (Germany, France, U.K., Russia, Italy, Spain, Sweden, Netherlands, Poland, Austria, Norway, Switzerland, Denmark and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Taiwan, India, Australia and Rest of Asia-Pacific), Middle East (Iran, Turkey, Kuwait, UAE, Israel and Rest of Middle East) & Africa.